ORIBE
DRY DAYS AHEAD
Washing your hair daily has a huge impact on water stress everywhere. By washing only once every 7 days and using Oribe Dry Shampoo you can save 110 gallons weekly, leaving you feeling your best about looking your best.
01
DRY JULY
Since the summer months are the most water-stressed, Oribe will produce a social media campaign to officially create Dry July and challenge the public to only water wash your hair once a week.
Document your journey through the drought on social media and Oribe’s Dry July app. Upon completion, winners will be chosen to receive a year's supply of dry shampoo.
02
DRY SALON
In order to highlight the effects of the droughts we are already experiencing, and to showcase the water-saving utility of their dry shampoo, Oribe will open pop-up waterless salons in the most water-restricted parts of the country.
Death Valley, CA
Sonoran Desert, AZ
Mendocino, CA
Palm Springs, CA
Lake Powell, AZ
Las Vegas, NV
03
DRYGEINE KITS
Music festivals continue to grow in popularity yet still lack access to clean water reserves for personal hygiene. To go along with dry shampoo, Oribe will create other personal care products not dependent on water. A foaming toothpaste, dry body wash, and bacteria-nuking lotions for all-over use.
04
DRY-ERASE MICROSITE
Oribe will work with leading climate experts to create and maintain a website that monitors and quantifies how our collective efforts to conserve with dry shampoo translate to concrete change.
05
INTERACTIVE ORACLE
Oribe will make it personal and drop digital touch-screen interactive billboards in cities across the country. Enter your zip code to see how your home, and the world around you, will be impacted by water stress.